Amelia N Chu - Data Scientist

Education

Data Science, Master of Science
New York University New York, NY
August 2019 - May 2023
// Cumulative GPA: 3.52 // Leadership Circle 2020

Applied Psychology, Bachelor of Science
New York University New York, NY
August 2012 - December 2015
// Minors in Business Studies, Anthropology // Cumulative GPA: 3.42 // Dean’s List Spring 2013

Professional Experience

Co-Curricula & Leadership Experience

New York City Asian American Student Conference (NYCAASC)

Developed and analysed brand and website surveys to assess current user affinity, found significant difference between frequency of visits and perceived aesthetic appeal and significant difference in perceived ease of use in terms of participants’ year in school
Instructed committee research members on conducting an in-depth interview and running statistical tests in R
Organized a short design sprint to quickly examine current research and stakeholder mindsets
Advocated for research and data-driven decision-making amongst board members
Launched social media campaigns which consistently reaches 80-90% of a larger audience than previous years’ Facebook posts
Produced and directed all visual representations of NYCAASC including graphics, videos, and website interface
Coordinated the social media and press team on the day-of the conference

NYU Online Publication of Undergraduate Studies (OPUS)

Determine the web-based and printable layouts of a bi-annual student research publication since the Fall 2012 issue
Orchestrated layout overhauls and the brand redesign of the online magazine to align aesthetics with OPUS’s mission of providing APUG students with a research journal process and experience
Maintained the OPUS website by uploading new content and editing webpages using HTML
Created digital and print promotional materials which aligned with the OPUS brand
Interviewed, trained, and collaborated with future Layout Director to ensure brand and design continuity

NYU Residential Life and Housing Services

Managed a team of 7 and hosted one-on-one tutorials with committee members on topics ranging from layout design to coding
Created user experience maps, personas, and surveys to inform the redesign of the IRHC website
Conceptualized and designed various marketing materials targeting a college undergraduate audience
Spearhead campaigns and implemented best practices for IRHC social media outlets: Facebook, Twitter, Instagram

Conceptualized and designed various marketing materials targeting a college undergraduate audience
Co-managed Lafayette Hall’s social media outlets: Facebook, Twitter, Tumblr, Instagram
Engaged in discussions with Residence Hall Director regarding hall rebranding and logo design
Assisted in marketing and event planning in the largest residence hall at New York University

NYU Generasian

Directed visual presentation of all articles in an Asian American-Interest Magazine
Created various graphics to complement articles by hand and via Adobe Illustrator
Ensured brand consistency within and across the magazine
Invited to lead magazine layout and design workshop for a collaborative event between NYU Digital Arts Club and Generasian

NYU Student Resource Center

Supported the transition of 5600 incoming students to NYU
Staffed large scale events with as many as 3000 students in attendance
Served as a peer mentor and resource for incoming freshmen class

ISO - NYU Tisch School of the Arts Photography Magazine

Participate in the decision process of selecting submissions for publication from over 200 photographs
Collaborate with a small team of designers and the Editor-in Chief in design and layout
Designed promotional flyer to recruit submissions